Fedez for Bikkembergs

The Belgian brand Bikkembergs launches its new capsule collection of sneakers in collaboration with the Italian rapper Fedez, who worked closely with Lee Wood, Bikkembergs’ creative director.

The singer, husband of the influencer Chiara Ferragni, was also chosen for his great communication skills. The collaboration resulted in a collection that combines an iconic model of the brand, with a sporty style, and the typically urban and eclectic style of Fedez.

Together with the Bikkembergs logo, the shoes feature the exclusive logo designed by the rapper, with soft and bright colors, inspired by Los Angeles urban style, a tone-on-tone rubber charm and a matching double lace.

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