How to beat the crisis? Reinvent yourself, evolve, and restart!


Today we don’t want to talk about products or online strategies, but people; people who, even in the most difficult moments, have been able to reinvent themselves and evolve, reaching goals that seemed unimaginable. 

Every crisis has its own life and evolution, but it’s also true that it’s in difficult situations that opportunities arise, and it’s up to us to seize them. We must be ready, prepared to begin again and to study all the possible opportunities that may arise in times of crisis. 

The examples are countless and bear illustrious names: companies – even small ones – that have cleverly reacted to new market needs, turning a crisis into a springboard and becoming the giants we all know today

From Uber to Airbnb, from Pinterest to Whatsapp, these are just a few of the great companies that were born during the severe economic downturn that hit the planet beginning in 2008.

How did they manage it? First of all, by investing and not just passively-resisting the crisis.

The perfect example, compared to the surreal situation we’re experiencing, is the path taken by Alibaba, a Chinese e-commerce giant, who in 2003 faced SARS, a pandemic in many ways similar to Covid-19.

A situation with closed factories and an isolated population became a turning point for the Chinese economy, especially for online companies, which reorganized themselves in response to the huge demand for goods from consumers unable to leave their homes.

There’s no doubt: it was a period full of difficulties, but thanks to flexibility, hard work and perseverance, it turned into a winning bet.

DroppyBrands cares about all its customers…

We want you to be confident and positive about the future, and remember: “Challenges are what make life interesting; overcoming them is what makes life meaningful.” 😉