The reference brand in the sportswear world, Puma, meets the elegance and luxury of the French fashion house led by Olivier Rousteing.
Puma X Balmain, the new limited edition collection created with the contribution of the actress and model Cara Delevingne, has been on sale worldwide since November 21st.
Everyone involved – PUMA, Balmain, Cara and me – was determined to create something timeless. Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.
Together, for the first time.
That is their objective, according to Rousteing’s words. We have no doubt they were successful, creating a unique and inimitable collection. Cara, his muse and also a dear friend of him, declares her strong connection of values shared with the project and her pride for the outcome. The passion both of them have for boxing did the rest.
Undoubtedly, the union between Puma, Balmain and Cara Delevingne is one of the most discussed partnerships of the season in the fashion industry. Co-designer together with Balmain art director in the creation of the products line, the young model had already worked with the French brand for a handbag collection.
The entire line is composed of two capsule collections dedicated to the boxing world including 35 unique pieces of apparel, shoes and accessories. Inspired by the irreverent spirit of Cara Delevingne, the collection merges the souls of the two brands in a perfect balance of fashion and sport. Bright colors, touches of gold and design elements characterize the articles of the limited edition in a mix between sporty and glamorous style.
Red and blue boxing shorts, color-block bomber jackets, hooded sweatshirts, leggings, training bras and striped t-shirts. First tomboy, them glam girl: Cara Delevingne adds her own touch to the articles, showing the fashion world a new side of boxing.