Diesel: not simply a brand, but a lifestyle!

New denim collection branded Diesel is waiting for you on Brandsdistribution!

Diesel, a well-known brand because of its innovation in denim, was founded in 1978 by Renzo Rosso. The origin of its name is rather peculiar. In those years started the first oil crisis, during which the best alternative to petrol was diesel fuel. To its founder likes the idea of naming its brand Diesel, to introduce its denim company as the possible alternative to fashion giants.

Born as a denim fashion brand, Diesel grows up to become an established name in the casual fashion landscape. Indeed, thanks to high-quality materials and attention to detail, it manages to propose itself as a valid option to the other fashion luxury names.

But Diesel brand is especially synonymous with passion, enthusiasm and contemporaneity: not just denim, but a real lifestyle that keeps moving, a guarantee of constant innovation and expression of personality.

Discover the new denim collection for men: slim, vintage, ripper jeans…models for every taste!

Have you seen our denim collection?