How to Choose the Right Music for Your retail Store and Sell more

Never understimate the power of the music in your retail shop

You should know it, everybody loves music.

Over the years, there have been numerous studies about how playing different types of background music can influence shopping behaviour. Everything from music volume to tempo can all play a part in how consumers spend money and behave in shops.

Music is an important part of any business. It enhances the customer experience, reflects the brand’s personality, and can even help increase sales if used correctly. However, many business owners make the mistake of choosing music that they like instead of music that provides results.

There are many services that offer licensed music for business use, and these services can create playlists tailored for your business. Soundjack is a good example. But if you would prefer to build your own playlist, you may find the following information helpful.


What Types of Songs Should You Choose?

Choosing the wrong music for your business can result in customer dissatisfaction — it can cause people to leave your place of business with no desire to come back, which would result in fewer sales. The right music, however, can encourage people to not only stay longer at your store but also to come back.

The first thing to think about is: what kind of products do I sell? What is my target?

This will help you create the perfect playlist to give an identity to your store and meet your customers’ tastes.

Let’s say you only sell classic handbags: a background of classical or free jazz music will help you to assert the classy character of your store.

If instead, you sell casual dresses and casual footwear for the younger ones, you will need a background that reflects the hits of this moment: trap, hip-hop, dance or electronic music will be perfect.

Volume & Tempo

Studies show that the speed, rhythm and volume of in-store music affect the pace of customer flow through the store. When calm music is playing at a low volume, people tend to wander around the aisles slowly; on the other hand, when energetic, loud songs are playing, people tend to accelerate their pace through the store. Interestingly, the pace of customer flow doesn’t appear to affect sales.

A smart in-store music strategy will take into account these effects, and play different styles based on the time of the day and desired goals. For example, a retailer may decide to play a fast tempo, louder music when it’s close to closing time, to encourage customers to speed through the store; conversely, slow music could be played during off-peak times, to inspire shoppers to wander around and browse the merchandise for longer.

Loud volume & Fast-Tempo: When

      • Young Target
      • Closing Time
      • During Sales
      • Increase the Productivity of the staff
      • Shorten waiting times -> long queue

Some Suggestions

A playlist we made for a young target -> click on the image to hear it

You can also stream it via Spotify Here


A playlist we made for an adult & elegant target -> click on the image to hear it

You can also stream it via Spotify Here

Christmas is coming -> click on the image to hear it

You can also stream it via Spotify Here

Make Sure You’re Doing Things Legally

Many business owners are unaware that you do have to pay for licenses to use music in their store. There are different licenses depending on your country. Some of the most popular are BMI, SIAE, the ASCAP, and SESAC. There are exceptions, but they’re few and don’t apply to most businesses.

If a songwriter is represented by one of the companies above, you are legally required to pay for the license to use that song in your store.

It’s also important to note that consumer-faced streaming services are not intended for commercial use. Using one of these services, even when you have the licenses from BMI, ASCAP and SESAC may put you at risk of breaching that streaming service’s terms of use. To make sure you’re in compliance with copyright law, and not under violation of any usage agreements avoid this, make sure you sign up with a background music service or purchase the music you wish to use in your business from that service.


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If you are interested in this topic, read also:

  1. Stores Are Using Music to Make You Spend More
  2. How to Choose Good Background Music Services for Stores
  3. 7 reasons why you should play music in your store
  4. How to Choose the Right Music for Your Retail Store
  5. How Music Can Affect Shoppers