Managing an Instagram account can be tiring, especially for a company. Fortunately, there are many tools that can help you with this task. Onlypult is one of the most used and useful because it allows you to automate posts and stories on Instagram and on Facebook.
Do you want to know how to do? We suggest you read this fantastic article by Eduardo Morales.
The most time-consuming and inefficient part of managing and growing an Instagram account is the time and energy it takes to stop everything you’re doing several times a day to take out your phone, open Instagram, take/upload a photo, write a caption and publish a post.
Although posting several times a day is necessary if you want to grow your audience, disrupting your daily workflow to do it, doesn’t have to be.
In my case, I have to post at least 56 times a week for all of my Instagram accounts (@pinlord / @potteryforall / @pleasantlygreen / @macramemakers), and I do it all every Monday, in a few hours.
So, how the hell do I do it?
I use an Instagram publishing automation service.
What’s the best Instagram posting automation service out there?
I’ve tried them all, but by far the best (in my opinion) is onlypult.com.
Hootsuite, Buffer and Later are all well known Instagram content management tools that claim to fully automate publishing, but in reality, they have a bunch of restrictions around how and what you automate. In the case of video posts, gallery posts or post from any personal account they require you to have to take out your phone and publish yourself, defeating the purpose of saving time and energy by not having to think about this.
Onlypult isn’t the most slick or well known, but it has no automation restrictions (except video posts, which you can’t automate anywhere), it’s cost effective (starting at $15 a month), and it has a feature that allows you to add your hashtags to the first comment — a perk that no other service provides (and that will make your posts look much nicer).
Seriously, being able to automate the process of publishing my posts every day saves me at least 10 hours a week. It’s the only reason I’m able to manage 4+ accounts by myself, without spending all day on Instagram.
Here’s how to do it:
Create content in bulk.
Take full advantage of the ability to automate your posts by creating your content in bulk.
For example, if you want to post once a day for a week to grow your account faster, you know that you’ll need 7 photos. Spend some time at the beginning of the week shooting all of the photos at once, instead of trying to figure out what photo to take every day. It’ll make the process much more efficient and save you a lot of time and energy
Being able to create in bulk will also help you to plan your Instagram gridahead of time, allowing you to differentiate your account and grow your audience much faster.
Schedule your content ahead of time.
Now that you have your weekly content ready, use Onlypult to schedule it ahead of time.
This is how I do it:
After you’ve signed up and linked your Instagram, you’ll find yourself on the dashboard. Click on SCHEDULED POSTS and then MULTIPLE:
Now, you’ll find yourself on the upload page. Here, drag and upload the posts you’ve already created and click on NEXT STEP.
In this example, I’ll upload the 7 posts I already created.
Once they’re uploaded, you’ll find yourself on the scheduling page. There’s a lot of options here, but if you’re just starting off, I recommend that you focus on the Crop, Copy, Date & Time, Photo Tag and First Comment post elements. This is where you find them on Onlypult:
If the original photo you uploaded isn’t in the standard Instagram photo formats (1:1, 4:5, 5:4, 1.9:1), Onlypult will publish it with thin white frames in order to fulfill Instagram’s photo requirements. To avoid this, so make sure to always crop all your photos on Onlypult or upload them already-cropped.
Create your Copy.
This is one is pretty self explanatory. You can write your copy and tag people in the same way as you would in any Instagram post.
Set your Date and Time.
Click on the Publish date and time drop-down menu and you’ll be able to schedule the exact day and time your post will be published Instagram, without you having to do anything on the app.
Here, you can photo-tag yourself or any other account if needed. To do it, click on the Photo Tag icon, then click on the spot on the photo that you’d like the tag to be, search for the username, select it and SAVE.
Add hashtags to your First Comment.
Take advantage of the option to include your hashtags in the first comment, instead of in the copy of your post (it’ll look much nicer!). To do this, click on the First Comment drop-down menu and include your hashtags:
Do the same for all of your other posts.
Now that you’ve completed all of the elements for one post, do the same for your other posts, scheduling them out according to the day and time you’d like them to be published.
And then SAVE.
Once you SAVE, they’ll all be shown in your dashboard and they’ll be posted for you on the day and time scheduled.
TA-DA! You’re all set!
Now you can use your time on more important things that don’t include opening the Instagram app to upload photos, write copy and publish your post every day.