WHAT IS MIDO
Mido is the International Optics, Optometry and Ophthalmology Show that takes place every year in Milan. Today Mido is the leading international fair in the eyewear sector, it is a unique event in which everything is designed, produced and presented to operators in advance, is an event full of events, personalities, information, services, is above all a meeting place to carry out business, create contacts and discover market trends.
EYEGLASSES: A STYLE PROTAGONIST
Today glasses are not just an accessory but a complement of style, the subway mask that helps us protect ourselves from the sun but sometimes also from the view of others as shapes and color depth really become a barrier to avoid being recognized or attracted attention. A pair of glasses is a glamorous and always trendy accessory. Increasingly sophisticated in the production, the glasses today allow us to admire a vertex of craftsmanship that seesItaly at the forefront as style, novelty, quality.
MADE IN ITALIA: THE SUNGLASSESCOLLECTION AT MIDO
MADE IN ITALIA’s elegance meets the most exclusive patterns of the season, giving life to a men/women iconic collection, able to mix past and present into a timeless style, 100% made in Italy. The coolest shapes are available in several colours: from the most feminine cat-eyes models to round glasses, this year’s true must-have. The sunglasses come in a case with MADE IN ITALIA’s logo on it.
The sunglasses collection was made with L’Amy Italia and was presented at MIDO obtaining a broad consensus of public and critical, as shown by the editorials dedicated to the collection.
EYEGLASSES: THE FIRST COLLECTION
The success of the sunglasses collection has led us to realize also the eyeglasses collection, always in collaboration with L’Amy ITalia, and will be available in a few weeks exclusively on the Brandsdistribution.com website.