UNEXPECTED MARKETPLACE #3: HOW TO SELL ON INSTAGRAM

In the latest week we explained how to sell on Facebook and on Pinterest. Did you know that you can easily sell on Instagram? Start selling your products now following our guide!

 

What is Instagram?

Instagram is a social networking app made for sharing photos and videos from a smartphone.

Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you’ll see posts from other users whom you choose to follow.

If you use hashtags, your image is also seen in the searcher’s feed.

 

Set your business account

To set your business account on Instagram you need a Facebook page to connect, if you don’t have it. Once you’ve made the page, you have to:

Convert to a Business Profile:

 

Go to your profile and tap .

Tap Switch to Business Profile.

Tap Switch to Business Profile and select the Facebook Page you’d like to associate with your Business Profile on Instagram with.

Make sure your profile is set to Public. Private accounts can’t switch to Business Accounts.

On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

With a business account, you’ll get access to new business features and Instagram Insights.

 

Create your Instagram Ads

Go on your Business Manager and click on Ads Manager than to  

On Instagram, the campaign objectives you can choose from are:

Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand

Reach: show your ad to the maximum number of people

Traffic: for clicks to your website or to the app store for your app

App installs: send people to the store where they can purchase your app

Engagement: get more people to see and engage with your post or Page. Engagement can include comments, shares, likes, event responses and offer claims

Video views: promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand

Conversions: get people to take valuable actions on your website or app, such as adding payment info or making a purchase

 

If your objective is to sell ecommerce products (conversions) or to run a remarketing campaign for users who visit your website, you have to create and install a Facebook pixel first. Read more

If you have a Facebook pixel on your website, when someone clicks on your Instagram ads, visits your website, and purchases one of your products, the pixel tells Facebook that a conversion occurred.

 

Set you Instagram ads Targeting

A woman with a suitcase holding a Samsung phone with its camera pointed at her feet

 

Luckily, Instagram ads have all the same targeting options as Facebook ads, including targeting based on location, demographics, interests, behavior, and more.

You can choose bewteen different types of ads. To read the full guide click here

 

You’re ready to run you Instagram ads and start selling!