Website push notifications are clickable messages that are sent by a website to their subscribers’ browsers. They work very similarly to mobile app push notifications sent by a mobile app that land in your notification tray. The difference is that they work on websites instead of apps and can be accessed on all devices.
Push notifications – web and mobile, are known to boost the engagement rates for businesses. When used in a strategic manner, marketers can not just grab the audience’s attention, but also nudge him onto a path of conversion that adds to the business goals.
Why use mobile push notifications?
According to Adweek, push notifications deliver 50% higher open rates than emails and are a default tactic for mobile apps to communicate regularly with their users. It delivers messages to users in real time and is also known to generate a higher response rate, increasing the app sessions and engagement rate.
Since push notifications give the user the choice to opt in or opt out of receiving messages, it makes them feel in control of all the business communication. Compared to SMS received from businesses – which are more forced and harder to disable, push notifications are a great marketing tactic for implementing effective personalization.
Here’s taking a look at why users download eCommerce business apps, even though the stores have their desktop websites up and running:
The top notification campaigns for eCommerce businesses
1. To validate the shoppers
These campaigns are aimed at nudging the visitor to login to your store in lieu of an incentive like receiving a special discount on their first purchase. This helps eCommerce businesses authenticate their shoppers as well and prevent frauds.
2. To encourage wishlisting
Wishlists are a great way to understand what your shoppers are looking for or are interested in. This holds a lot of importance for eCommerce stores as they multiple product ranges to offer – some of which the shopper really might not be interested in.
3. To decrease cart abandonment
According to the Baymard Institute, the average documented cart abandonment rate across the world is as high as 69%. Using notifications, you can recover your abandoned carts by pushing out messages that create a sense of urgency.