A STREET STYLE BRAND WITH AN EAST COAST ATTITUDE
By the dawn of the ’80s, the term Zoo York had come to firmly symbolize NYC’s underground sect of artists, b-boys, skateboarders, punks, and their various creative off-shoots. The Zoo York revolution was in full effect as graf writers bombed trains, DJ’s mastered the wheels of steel, and skateboarders staked their claim to now legendary spots like Astor, Washington Square, and the Brooklyn Banks.
FROM THE STREETS TO THE WARDROBES
In 1993, OG skateboarders Rodney Smith, Eli Gessner and Adam Schatz teamed up to found the East Coast’s first true skateboarding-inspired lifestyle brand – Zoo York. The trio siphoned creative inspiration from NYC’s rapidly evolving skateboarding, hip-hop, and graffiti scenes to produce a variety of culturally relevant products that were dark and gritty like New York City. What started off as a simple line of decks and T-shirts steadily grew into a full-blown streetwear collection marked by military surplus, urban-athletic styling that was designed to withstand the city’s rugged terrain.
Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect. As it has since day one, Zoo’s product line continues to be heavily influenced by skateboarding, graffiti, hip-hop, punk, and everything in between. The Manhattan-based brand proudly serves up a wide range of casual, utilitarian looks for men and women that fuse authentic military-influenced overtones with iconic Zoo York City imagery. Additionally, the company continues to be backed strongly by the Zoo Crew, which includes original NYC graffiti artists, designers, musicians, BMX riders, and some of the biggest names in the skateboard community.
TAKE ADVANTAGE OF NEW TRENDS
The hip-hop and street-culture are emerging among the youngest, thanks to the ever-increasing success of music genres such as rap music. We signed a distribution agreement that allows us to offer you the Autumn / Winter 2017 collection from today on our site. Offer your customers quality products of one of the most famous street-style brands.