Brandsdistribution at Pure London SS18

Pure London is the UK’s leading fashion trade show which takes place twice a year in London Olympia.The timings of Pure ties in with the seasonal trends and buying patterns.

Pure is predominantly focused on ready-to-wear womenswear, and has additional sections for young fashion (spirit) and footwear and accessories.

Held over three days in a spectacular central London venue, the show offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows. In addition, our nine expertly edited show sectors ensure you can easily discover what you’re looking for – from footwear to evening accessories, activewear, designer pieces and beyond.

The trade-only event presents forward-order collections from over 1,000 fashion brands, with an audience of over 12,000 UK and worldwide retailers in attendance as audited by the Audit Bureau of Circulations.[citation needed] It includes clothing examples and catwalk performances, fashion talks and retail advice. In addition to the brand showcases, Pure London features two stages of catwalk scenes, and a seminar programme addressing issues in fashion and retail.


Pure London and Pure Man is an aspirational fashion trade show which showcases a curated mix of over 700 womenswear, menswear, footwear, accessories and athleisure brands to a captive audience of premium UK and international buyers.


Pure London is a great occasion for us to meet you and for you for discovering our new services and collections!

You will find us here: Womenswear – Premium – Stand F72