It is not easy to catch  the moment in which a really good brand is changing in to an HOT brand everybody wants…
We normally try to anticipate that moment by being the really first company in selling that brand at discounted prices.
The opening of shops in the best streets of London, New York and Milan is the best proof a brand is becoming HOT.
Superdry is already more than hot and after the opening of Milan in via Vittorio Emanuele is now opening  in the most commercial street of London-Regent street. A huge shop  ( look at the pictures!! it is really unbelivable!!! ) just in front of the Burberry shop…
What can we say ???
Be fast to catch the opportunity when we’ll have it !!