If “Made in Italy” were a brand …
Made in Italy has always been recognized as a synonym for excellence and craftsmanship. The Italian companies characterized by this “can-do” are so many and the quality of their products is appreciated internationally. An analysis of user searches, conducted with Google Trends, showed that interest in the traditional sectors of Made in Italy is growing steadily so that, according to Nation Brands 2016, its trading value increased by 21 % in 2016.
According to a research conducted by KPMG Advisory, Made in Italy, understood not only as a production located in our country, but as a perception of the product as a whole, is an asset that has great potential:
- Made in Italy is the third best-known brand in the world after Coca-Cola and Visa;
- According to Google data, between 2010 and 2016, online searches with Made in Italy have grown by 153%.
Made in Italy is a brand made of products, lifestyle, culture and places and is recognized and sought after abroad.
Not only that, the Italian production model is capable of responding to high quality demands and strong personalization, it can support limited productions and it could be defined as industrial handicrafts. This makes it ideal to be successful on the Internet because thanks to the network you can reach customers around the world and what turns out to be a great potential for export: niche products are no longer compelled in niche markets.
According with this research, Made in Italy emerges in over 4 million social conversations, 3 million just on Instagram and generates over 97 million interactions in just one year
Which are the sectors more involved with Made in Italy on social networks?
The most consolidated values in the conversations on Made in Italy are:
beauty, tradition, elegance and quality as well as value for money.
The Made in Italy market in numbers
In 2016, Italian exports of consumer goods via eCommerce reached a value of 7.5 billion euros, up 24% over 2015, with an impact of 6% (in 2015 was 4%) on total exports Italian consumer goods.
More than 60% of these 7.5 billion is due to the Fashion industry.
Large online retailers account for 52% of Digital Exports sales, followed by marketplaces (34%), private sales sites (8%) and eCommerce owners of consumer goods (6%).
The main outlet markets are still Europe (primarily Germany) and the United States, but it is strengthened in some Eastern European countries, including Russia and Poland, while exports to South America, South-East Asian and China.
BRANDSDISTRIBUTION: supporter of Made in Italy excellence
As these data explain to us, investing in Made in Italy is necessary for all those working in the field of fashion.
Furthermore, the brands founded by us are 100% Italian.
Made in Italia, for example, was created with a different vision: not only to protect the traditions of Italian fashion, but to innovate it by selecting and promoting small companies that represent the excellence of Italian production. Made In Italia brings the unique style of Italian fashion, an iconic landmark worldwide, directly to your business.
Our mission is to promote the quality and uniqueness of Italian productions.
A serious task of research and selection.
A journey throughout Italy, from the peninsula’s north to the south, to get to know and meet the different manufacturers up close: each with their own characteristics to highlight to give life to a unique and original product.
Start now to sell these products to have the opportunity to enter a market with increasingly high profits.
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