Pure London is the UK’s leading fashion trade show which takes place twice a year in London Olympia.The timings of Pure ties in with the seasonal trends and buying patterns.
Pure is predominantly focused on ready-to-wear womenswear, and has additional sections for young fashion (spirit) and footwear and accessories.
Held over three days in a spectacular central London venue, the show offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows. In addition, our nine expertly edited show sectors ensure you can easily discover what you’re looking for – from footwear to evening accessories, activewear, designer pieces and beyond.
The trade-only event presents forward-order collections from over 1,000 fashion brands, with an audience of over 12,000 UK and worldwide retailers in attendance as audited by the Audit Bureau of Circulations. It includes clothing examples and catwalk performances, fashion talks and retail advice. In addition to the brand showcases, Pure London features two stages of catwalk scenes, and a seminar programme addressing issues in fashion and retail.
Pure London and Pure Man is an aspirational fashion trade show which showcases a curated mix of over 700 womenswear, menswear, footwear, accessories and athleisure brands to a captive audience of premium UK and international buyers.
Pure London is a great occasion for us to meet you and for you for discovering our new services and collections!
You will find us here: Womenswear – Premium – Stand F72