How to choose colors for your e-commerce site?



[…] Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product”.

It’s a no-brainer fact of any website that color affects conversions. Big time. So, the bottom line is: use the right colors, and you win.

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