DIESEL: a lifestyle choice!

Customer opinions are vitally important to Diesel, because it isn’t just a fashion brand but a lifestyle choice. It is probably the first and maybe the only fashion company that believes in the concept of the global village.

Diesel aims to be an independent brand selling clothes that both innovative and different, the kind of things its customers couldn’t find anywhere else. To that end, Renzo Rosso has surrounded himself with a team of young talent with strong, new ideas which Diesel translates into luxurious, yet totally cool clothes.
Diesel’s philosophy and its casually style and on-trend designs make it a popular label with celebs, among them Britney Spears, Rihanna and Kate Moss. But Diesel is not just an A-list brand.

Its wide range of clothing, accessories, bags and shoes are designed to be worn by ordinary people who want to stand out from the crowd. In the streets, in clubs, at work and play, Diesel guarantees you’ll get noticed.

Thanks to its cosmopolitan world view, its strong connection with its young streetwise customers and its cool and on-trend urban styling, Diesel has become one of the world’s most successful Italian fashion houses and looks set to continue its stellar orbit for the foreseeable future.